Developing a Strategic Plan

Developing a strategic plan is an essential part of your success. Not only will it assist you in visualizing your strategy, but it will also give you an organized approach to achieving your goals. Your plan will be used as a step by step guide to assist you in accomplishing your goals. Without a solid plan of action, you won't have any direction. You'll travel in circles and ultimately never reach your goals. Your strategic plan should include all of the following:

Summary
Your summary will completely summarize your entire strategy from start to finish.

Objectives
Your objectives will consist of a description of what you will be promoting, and exactly what you want to accomplish.

Marketing Plan
Your marketing plan should consist of all of the following: => Identify your target market If the product or service doesn't have a market, you definitely won't be successful. You must identify who your customers will be to determine whether or not there will be an interest in what you're offering. => How do you plan to advertise? Although setting up a web site is an essential part of your advertising plan, it is only the first step. You must develop an advertising plan that will drive a continuous stream of targeted traffic to you web site. Developing a strategic plan will provide you with a road map to achieving your dreams. Plan each step very carefully and fully research your options. Plan your work then work your plan and you'll be well on your way to achieving your goals.

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Automating Portions of Your Business
Running a successful Internet business can be a very time consuming venture. Not only must you design and market your web site, but you must also either develop your own products or locate affiliate products, and answer customer support requests -- the list goes on and on. Although there will always be daily tasks that you must handle personally, there are a number of your daily tasks that you can automate or at least partially automate. For example, if you're receiving the same basic support requests or questions over and over again, there are a few different ways you can automate your answers: 1) Create a FAQ (Frequently Asked Questions) page for your web site and/or products. Your page should include a list of commonly asked questions and provide the answers for each. 2) Create a text template for each of your frequently asked questions that contain the answers. When you receive a commonly asked question, simply open your text file and copy and paste your pre written answer into your email message. You can then customize your message for each recipient.

3) Set up a knowledge base system that will enable your customer’s to search through a database of information that may assist them. You can find scripts that will assist you at www.hotscripts.com. The above example will assist you in partially automating some of your daily tasks. However, there are some tasks that can be completely automated simply by placing your information within an autoresponder.

AutoResponders
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

Autoresponder programs vary from software set up to run with your desktop email program to a script that runs on your server. The script may run a web-based autoresponder system that utilizes a web page form, or it may run with your pop email account on your server. It is programmed to automatically send out a predetermined message when a message is received to a specified script address or email address.

In addition to the standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like.

This powerful technology is currently being used by some of the top online marketers to reach thousands of potential customers.
As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and following up with your potential customers, you can completely automate a portion of your marketing efforts.
Autoresponders provide Internet marketers with the ability to set up an entire series of messages, such as ezines, courses and follow-ups to help you close more sales.
If you’re not using them in your marketing strategies, you’re truly missing the boat. If you’re looking for a quality autoresponder service, I highly recommend the following companies:
• GetResponse
• AWeber

Below is a list of tasks that you can completely automate:
Ezine
If you're publishing an ezine, you can deliver your publication via autoresponder. This will enable you to set up hundreds of issues in advance and have them automatically sent out whenever you’d like.

Articles
If you're writing articles to promote your business, you can place them within an autoresponder. This will enable your visitors to quickly and easily retrieve your articles on demand.

Ad Rates
If you're selling any type of advertising space, you can place your ad rates within an autoresponder to enable your visitors to request them at any time.

Business Opportunities
If you're promoting a business opportunity, you can provide your potential customers with further information via autoresponder.

Free Courses
In addition to the standard autoresponder systems, there are also autoresponders that can send an unlimited amount of follow-up messages. These follow-up messages can be set up to automatically be sent out at predetermined intervals. In other words, you can set up your autoresponder to automatically send out a new message each day for as many days as you would like. Follow-up autoresponder systems will enable you to set up a free course used to increase your sales. As you may know, it may take up to seven contacts with a potential customer before closing a sale. By setting up an autoresponder and offering a free autoresponder course, you can completely automate a portion of your marketing efforts. Automating portions of your Internet business is an essential part of your success. Not only will it lighten your workload, but it will also free up your valuable time.